About KWAVE

KWAVE, operated by KWAVE AI, is an online retailer specializing in Korean cosmetics and health products. We offer a wide selection of skincare, makeup, and wellness products to the U.S. market. Through our strong global network and partnerships with top K-Beauty brands, we are committed to bringing high-quality Korean beauty products to American consumers.

Job Description

We are looking for a talented, passionate individual to join our team at our California headquarters and help put KWAVE — and the Korean beauty industry — on the map through bold, creative social and live e-commerce marketing.

In this role, you’ll craft and execute strategies that bring K-Beauty to life on social and live platforms — from planning engaging live shopping events to collaborating with influencers, creating interactive content, and building vibrant online communities that drive sales and brand loyalty.

This is an exciting, hands-on opportunity for someone who loves skincare and cosmetics and thrives on designing innovative social and live commerce services that fuel the rapid growth of our online store. You’ll bring together your skills in design, marketing, and service planning to create impactful ideas and see them come to life across TikTok, Instagram, Facebook, and emerging live-stream shopping platforms.

At KWAVE, we don’t just follow trends — we set them. We’re on a mission to make K-Beauty a household name in the U.S. and beyond. We’re looking for someone who’s not afraid to take risks, challenge the status quo, and dream big.

If you’re ready to roll up your sleeves, innovate, and leave your mark on the future of social commerce, live shopping, and K-Beauty, this is your chance to shine.

Location: Los Angeles, CA

Key Responsibilities

• Research and analyze K-Beauty market trends and consumer insights to inform marketing strategies
• Plan, execute, and monitor social media promotions and campaigns to drive engagement and sales on the e-commerce platform
• Develop and manage content calendars for key social media channels (e.g., Instagram, TikTok, Facebook)
• Identify, negotiate, and collaborate with key beauty influencers and content creators to amplify brand reach
• Create engaging, brand-consistent content (posts, stories, videos, lives) tailored to each platform
• Track, measure, and report on the effectiveness of social media campaigns using analytics tools
• Stay ahead of emerging trends, tools, and best practices in social commerce and recommend innovative ideas
• Actively engage with the community on social platforms to build brand loyalty and trust
• Compile and present research findings, campaign results, and insights in clear, actionable reports

Qualifications

• Experience collaborating and communicating effectively with diverse teams
• Open to challenges and eager to learn new things
• Strong interest in beauty brands and industry trends
• Background knowledge of the U.S. beauty market and customer behavior
• Familiarity with and enthusiasm for U.S. social media trends (TikTok, Instagram, etc.)
• Interest in and appreciation for user-centered product UI/UX design
• Insight into and curiosity about developing and improving new products
• Bright, positive, and proactive attitude

Preferred Qualifications

• Genuine passion for beauty and cosmetics
• Experience in both Korean and U.S. business environments
• Demonstrated ability to grow a personal or professional social platform with a large following
• Bilingual proficiency in Korean and English (intermediate speaking, reading, and writing) preferred, to support communication with Korean-speaking customers, vendors, and internal teams

Employment Type

Full-time / Part-time

Compensation

Based on experience and qualifications

Schedule

• Business hours: 9:00 AM – 6:00 PM (1-hour lunch), Monday to Friday

# How to Apply
grace@kwave.ai

Please send your resume to grace@kwave.ai and include the job title “Social Marketing” in the subject line of your email.